Ford: Fusion Life
Drove brand awareness for the newly redesigned Ford Fusion via a custom magazine designed to appeal to the target market. Expert contributors from consumer magazines wrote articles across diverse topics of interest to the target, packaged in a stylish, 32-page magazine. Fusion Life was distributed via polybag with LOU LOU, Flare, Chatelaine, Maclean’s and Sportsnet magazines.
Winner – 2012 Pearl Award
Silver: Design, Best Use of Typography
Issued by Custom Content Council NYC, Nov 2012
Ford: All-Star Dads
The Ford Explorer target was primarily dads who were heavily engaged in sports. Timed with the arrival of a new Ford Explorer model, Sportsnet and Ford partnered to find four Canadian all-star dads. Winners were provided with a vacation and the use of the new Ford Explorer, and were featured across all Sportsnet media channels, broadcast and digital, along with a special magazine poly-bagged with Sportsnet Magazine.
