Barbie

Barbie, Toronto Fashion Incubator and Flare partnered to celebrate TFI’s 25th anniversary. Top Toronto fashion designers were challenged to create Barbie inspired-dresses, each made both life- and Barbie-size, unveiled at a special celebrity fashion show at the ROM. Flare editorial produced a special supplement covering 25 years of Toronto fashion and highlights from the collaboration, including a 6-page gatefold featuring Barbie dolls wearing the custom dresses.

Winner: 2012 MIA
Gold: Content Integration, Mattel Barbie/Flare magazine
Issued by 2012 Media Innovation Awards, Marketing magazine